Deepfakes Are No Longer Just a ‘Spot the Fake’ Problem
Why deepfake safety is no longer just about spotting visual clues — and why verification, prevention, reporting and resilience matter more.
Category Verify & Trust
Your Senses Are No Longer Enough to Prove Authenticity
Why realistic voices, images and video are no longer sufficient proof — and why independent verification matters.
Provenance vs Detection: How Digital Trust Really Works
Provenance and AI detection answer different questions. Learn how C2PA, watermarking and forensic detectors complement each other when verifying digital media.
AI Watermarks Explained: What SynthID Actually Does
AI watermarks such as SynthID can provide durable provenance signals inside generated media. Learn what they can detect, what they cannot prove, and why they work best alongside C2PA and verification.
AI Scams in the UK: How to Spot, Verify and Respond
AI scams are using cloned voices, deepfake videos, fake endorsements and convincing messages to create trust. Learn the practical UK checks to spot warning signs, verify identity and respond safely.
How to Verify an Image Online: A Practical 7-Step Check
A practical guide to checking whether an online image is trustworthy using source checks, reverse search, context, provenance, Content Credentials and forensic clues.
C2PA & Content Credentials: What They Can and Cannot Prove
What C2PA and Content Credentials actually tell you about the origin and editing history of digital media — and the important things they do not prove.
Can You Trust AI and Deepfake Detectors?
AI and deepfake detectors can be useful, but their scores are not proof. Learn why false positives, compression, unseen generators and context matter when interpreting detector results.
How to Verify a Video Online: A Practical Guide
A practical workflow for checking whether an online video is trustworthy using source verification, key-frame search, context, provenance, audio checks and detector results.
Who Made This, and Can You Prove It? The Big Shift in AI Trust
The future of digital trust is shifting from asking whether content looks fake to asking whether its origin can be proven. Learn how provenance, Content Credentials and authenticity signals are changing what trust means online.