Deepfakes Are No Longer Just a ‘Spot the Fake’ Problem
Why deepfake safety is no longer just about spotting visual clues — and why verification, prevention, reporting and resilience matter more.
Category Deepfakes & Synthetic Media
Your Senses Are No Longer Enough to Prove Authenticity
Why realistic voices, images and video are no longer sufficient proof — and why independent verification matters.
Provenance vs Detection: How Digital Trust Really Works
Provenance and AI detection answer different questions. Learn how C2PA, watermarking and forensic detectors complement each other when verifying digital media.
AI Watermarks Explained: What SynthID Actually Does
AI watermarks such as SynthID can provide durable provenance signals inside generated media. Learn what they can detect, what they cannot prove, and why they work best alongside C2PA and verification.
AI Scams in the UK: How to Spot, Verify and Respond
AI scams are using cloned voices, deepfake videos, fake endorsements and convincing messages to create trust. Learn the practical UK checks to spot warning signs, verify identity and respond safely.
AI Voice Cloning Scams: How to Verify a Caller
A familiar voice is no longer proof of identity. Learn how AI voice-cloning scams work, the warning signs to recognise, and the practical UK steps families can use to verify an urgent call.
Can You Trust AI and Deepfake Detectors?
AI and deepfake detectors can be useful, but their scores are not proof. Learn why false positives, compression, unseen generators and context matter when interpreting detector results.
How to Verify a Video Online: A Practical Guide
A practical workflow for checking whether an online video is trustworthy using source verification, key-frame search, context, provenance, audio checks and detector results.
Bank Governors, Prime Ministers, and Teenagers: When Deepfakes Target Real People
Deepfakes are no longer abstract. From public figures to teenagers, synthetic media can be used for impersonation, fraud and abuse. This guide explains the risk in plain language and what people can do when they encounter it.