AI scams are using cloned voices, deepfake videos, fake endorsements and convincing messages to create trust. Learn the practical UK checks to spot warning signs, verify identity and respond safely.
A familiar voice is no longer proof of identity. Learn how AI voice-cloning scams work, the warning signs to recognise, and the practical UK steps families can use to verify an urgent call.
Deepfakes are no longer abstract. From public figures to teenagers, synthetic media can be used for impersonation, fraud and abuse. This guide explains the risk in plain language and what people can do when they encounter it.
AI can now generate convincing customers, reviews and promotional content. Learn how fake reviews and synthetic identities are changing online shopping — and the practical checks consumers can use before trusting what they see.