Understand AI without the jargon

AI can generate convincing text, images, audio and video — but convincing is not the same as correct. Start with the ideas that help you make better decisions, not technical vocabulary.

Five things everyone should know

Fluency is generated, truth is not

AI is extremely good at producing plausible language and media. Specific facts still need verification.

Confidence is a writing style, not evidence

A confident answer can still be a guess. Judge AI by evidence, sources and calibration — not tone.

Your senses are no longer sufficient evidence of authenticity

A familiar face, voice or realistic video can be synthetic. Verify identity and provenance through independent channels.

The value and the risk both live in your process

AI is safest when verification is cheap, responsibility is clear and human oversight is real.

What you put in is a decision too

Prompts, files and connected accounts can contain sensitive data. Decide what is appropriate to share before you paste or upload.

Want a guided introduction?

AI & You is our plain-English training programme for understanding AI and building confidence using it responsibly.